At the time, we thought that Zynga was most interested in Seattle’s burgeoning gaming community as one of the reasons that it located here. But maybe the Amazon talent pool — people who’ve scaled massive Web properties and built huge data centers– was even more important to the overall mission.
An important part of the user experience for software is, what happens when it fails? When I loaded the new Facebook game Dragon Age Legends today, an animated sequence showed an armored warrior struggling to get the game to load on his PC before rising up in a rage and smashing it to pieces. The scene was followed by the message, "We apologize for any inconvenience.Dragon Age Legends is temporarily unavailable. Please try back soon..."
eMarketer estimates that this year, 27% of the US internet audience will play social games. That number will rise to 29% by 2012.
Full report: “Social Gaming: Marketers Make Their Move”
